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The Elements of an Effective Recruitment Strategy

If you want to hire competitive candidates, you must first consider what they go through when applying for your company. It is not easy to get in front of several candidates, entice them into your business and make them apply. For this, you need a well-planned and effective recruitment strategy.

The primary premise to have a clearly defined and effective strategy is to focus on your efforts and look at the big picture. Such a recruitment strategy is certain to meet stated goals while creating a significantly bigger economic impact on the overall business.

This will help you plan beyond traditional or basic tactical recruiting. This allows you to establish a competitive advantage in terms of recruiting. Thus, from a practical standpoint, an effective recruitment strategy comprises of the following elements.

Big Picture Approach

When you develop an effective recruitment strategy, you must go for a big picture approach. This approach is global and looks way beyond the current and typical boundaries of business practice. In brief, this approach does not focus on day-to-day operations but is more future-oriented.

Continually Evolving

A good recruitment strategy is the one that constantly evolves and reacts to the environmental change. This strategy requires recruiters to be more aggressive and proactive. Recruiters that follow an effective recruitment strategy are more focused on seeking out opportunities as well as problems.

Future Focused

A recruitment strategy becomes more effective when its functions are more future focused. This means that a good strategy not only anticipates but also prepare for a number of possible occurrences. A well-sought strategy heavily relies on extensive information gathering. It never underestimates the importance of forecasting of the competitive business environment.

Data Driven

The strategic functions required to establish an effective recruitment process depends on the complete analysis of data along with the measurement of outcomes. Data analysis plays a crucial role in developing an effective strategy and to gain a competitive advantage.

Establish a Competitive Advantage

It is important to establish a competitive advantage along with driving actions that would gain your organization a sustainable position in the industry. A strategic recruitment process requires a consistent and ongoing competitive analysis of major ‘talent competitors’ while evolving the strategy to ensure that competitors don’t mirror your successful recruitment strategy or efforts.


If you wish to have an effective recruitment strategy, you must properly leverage technology. In today’s business environment, everyone is using technology and have access to various tools such as job boards. Some also use Applicant Tracking System or ATS. However, as much as it is important to have access to technology, the same consideration should also be given in using it to your advantage. You must leverage the data you get from the technology in your overall planning.

All of these are the elements that set apart your recruitment strategy from the rest. It helps you respond better to your organizational needs and to achieve a better standing in the industry.

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